Best 15+ Free Marketing Tools for Small Business

Now that most small businesses have to start marketing online because of the increase in competition, outsourcing is an important practice for business owners.

Are you looking for ways to promote your business without spending a fortune? Have you ever thought of using free marketing tools? Well, they are certainly effective. In fact, some of them cost nothing at all. Let us take a look at some of these tools.

Free Marketing Tools are useful resources that can be used to improve your marketing campaigns. These include social media, email automation, webinars, landing pages, etc. These tools are usually free or very less.

There are tons of free marketing tools to choose from. Some of them are simple and straightforward, while others require a bit of technical knowledge. The best way to start is to read through the features of each tool and figure out which ones fit your needs.

#1. Trello

trello_tools "Trello"

Trello is a web-based tool for project management and collaboration.

You can use it to organize just about anything, perhaps the most common uses are for software project management, and organizing big projects into smaller tasks. It is one of the best free marketing tools for small businesses.

It’s visual like Pinterest, with the ability to add notes to cards. You can create multiple boards, lists (to-do, doing, and done), cards (break down projects by steps), invite others or assign tasks to other people with due dates, and more. It makes team collaboration easy! We’ve used Trello to plan our editorial calendar & collaborate with other writers/editors on articles we were working on as well as brainstorm ideas and organize them on one board where everyone could see them at a glance before writing up their articles.

#2. Canva

canva_designing_tools "canva"

Canva is a graphic-design tool website, founded in 2012. It uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts. This makes it easy for you to create professional-looking social media graphics.

It also allows you to upload your own images or logo, edit them using the drag-and-drop editor, and use them in your design.

In addition, Canva offers pre-made templates for various types of documents including posters, presentations, business cards, flyers, tweets, etc.

A few features that Canva offers include:

  • Ability to save designs as templates
  • You can collaborate with other users on a document or design through Canva’s “share” feature
  • You can keep track of all your uploaded photos through the Photos tab
  • Canva Pro 30 Days Free Trial

#3. Google Trends

google_trends "Google Trends Tools"

Google Trends is a free tool that provides insights into how search terms have gained popularity over time. It is a free tool that is available to anyone with a Google account. You can use it to find out what terms have been trending over the past few months or years.

This tool allows you to compare different search terms, so you can see which are gaining more traction than others in your industry.

In addition to this, it gives insights into the geographical breakdown of searches for various phrases based on country or state.

#4. SEMrush


SEMrush is one of the best tools to analyze competitors’ keywords and track keyword rankings. It offers a 7-day free trial, after which you can choose from three different plans.

Once it starts analyzing your site, it reveals a ton of information like top organic keywords, top paid keywords, top backlink sources, and much more.

You need to audit your website with SEMrush in order to get an idea about the best ranking strategies. You will get several options for investigating your competitor’s strategy with this tool. With just a few clicks, you can easily find out what is working for them and why they are getting better results than you.

For example: If I want to know what’s helping my competitor rank better than me on the Google search engine results page (SERP), then I will simply enter their domain name in the SEMrush dashboard and click on the “Domain Analytics” tab as shown in the above screenshot.

As a result, I will see all the information about their backlink profile such as referring domains count, referring IP address count, etc within an instant!

#5. CheckMyLinks


What it does:

  • Link management: Checked links are saved to your browser’s local storage, allowing you to return and scan the same page again at a later date.
  • Why we love it:
  • Site management: Our small business marketing team often collaborates on web projects, so before launch, it’s important to check that all the links are in order. After all, an unexpected 404 isn’t a great look for anyone!

#6. Grammarly


Grammarly is an online grammar checker and proofreader. With Grammarly, you can correct your grammar, spelling, punctuation, and word choice mistakes. It can also detect plagiarism and make suggestions on how to improve your writing style.

You can use Grammarly for free to check for basic errors or upgrade to a paid plan for advanced features. These are:

  • Sentence structure correction
  • Advanced checks for subject-verb agreement, article use, modifier placement, and other contextual spellings
  • Vocabulary enhancement suggestions
  • Genre-specific writing style checks

#7. Last Pass


The password manager is one of the most important tools you can use to ensure that your online data is secure. If you have an online business, it’s a must-have, and if you don’t yet have one, it’s also a must-have. The first thing to understand about password managers is that they’re not meant to be used by themselves. They’re meant to be used with other tools and services because passwords alone aren’t enough to protect data. The passwords are meant to be the first line of defense against being hacked; however, if someone has access to those passwords (and knows how to hack), then they would likely also have access to everything else stored in those password-protected areas as well. The best practice is therefore for each site you want to be secured from hackers (like your bank or small business website) that you use different passwords for each service using a password manager like LastPass or 1Password.

First up: LastPass! It’s probably the easiest way to get started with a password manager—and it’s free! There are paid options for some additional features but there is nothing better than LastPass for getting started—so start there today!

#8. Mailchimp


MailChimp is an email marketing service provider that is used by small businesses to send out email campaigns. It helps in creating, sending, and tracking email campaigns for its users. With this tool, small businesses can advertise their products using emails and analyze the success rate of these ad campaigns through reports. The platform allows users to create multiple email lists and enables them to choose which list they want to send their campaign to based on their target audience.

#9. Unsplash 


Unsplash is a popular site for beautiful, free images that you can use for any purpose. You can use the photos for personal or commercial projects and you don’t need to credit the photographers.

You simply search by keyword and filter by orientation, color, and even size. When you find a photo that interests you, click on it to see where it was taken and other related photos in its category.

#10. Copyscape


Copyscape is a tool for identifying plagiarism. With its free tool, users can enter a URL and see if it has been copied on the Internet. The premium version of Copyscape allows you to add multiple pages simultaneously, check for pending copyright infringement, and monitor your online content as it goes up

#11. Yoast SEO


I like this plugin because it is easy to use, does exactly what it says, and helps you optimize your web pages for SEO instead of just pushing them into search engines.

If you want to get the most out of it there’s some basic setup that you need to do with Yoast Seo

The first thing you need to do is make sure you have the correct settings enabled.

Next up, head over to the Titles & Meta section under the SEO tab in your WordPress admin sidebar. This is where you’ll configure all of your post and page titles and descriptions.

Make sure that you’ve chosen yes for all of the fields in this area as this makes sure that search engines know what your pages are about and rank them accordingly, giving them a better chance of appearing as a featured snippet or ranking for certain keywords on Google.

#12. FireShot Pro


FireShot Pro may not be the most well-known of tools, but it is nonetheless one of the best and most useful on our list. As you can no doubt tell from its name, FireShot Pro is a browser extension that allows you to take screenshots of any page you’re visiting, or even share them immediately on Google Drive or social media. The tool also allows you to edit your screenshots as you please. You can mark them up with text, arrows, and all sorts of other annotations without ever having to download an image-editing program

#13. Piktochart


Piktochart Is a great tool for infographic creation.  You can set up an account for free, and you can customize the templates to your liking. Pick a template and customize it as you see fit. This is a great way to make visually appealing graphics that are easy to read and share with clients or potential customers.

#14. Google Pagespeed Insight


Google Pagespeed Insights is a tool that lets you measure the performance of your site on both desktop and mobile devices. It also provides suggestions for improving page speed and accessibility, as well as suggestions for fixing issues. The tool is based on Lighthouse, an open-source, automated tool for improving the quality of web pages.

This free tool from Google allows you to test how well your website performs on both mobile and desktop devices. It also shows you how users see your website when they’re using different types of browsers and operating systems.

#15. Ubersuggest by Neil Patel


Ubersuggest is a perfect keyword suggestion tool by Neil Patel. It allows you to find the most trending and useful keywords for your business. You can also get the search volume, organic traffic, the average cost per click, and competition for your keywords

#16. FocusMe app


The FocusMe app is a lightweight application that helps you block out distractions from the web while working. It also helps you to stop wasting all day long on websites and programs on your computer, thanks to its high-tech time management tools. You can choose which websites or apps to block, and create schedules for when they should be blocked. You can also set up FocusMe to take breaks every so often, so as not to exhaust yourself. FocusMe does not have any free version; however, with a one-time payment of $1.69 (less than €1), it will pay for itself after two weeks of productivity!

#17.  MailerLite 


If you have a small business, then MailerLite is a free marketing tool for you. With a landing page builder and pop-up form creator, you can get your brand out there to generate leads.

MailerLite has email automation, an email designer, behavioral targeting, A/B testing, and many other features that will set your campaign apart from the rest. It also offers landing page building and even SMS marketing to subscribers who opt in to receive them. These are all included in the free version of MailerLite.

The pro version of MailerLite has custom code injection into pop-up forms (which allows more flexibility in design), additional account managers, and contact management. It also increases your limit on how many emails you can send at once with unlimited emails available on its highest-tier plan making it perfect for small businesses who are just starting out or growing their audience. Don’t forget that everyone gets one free SSL certificate included with their account!


You can use the following tools to make your website perform better and generate more leads for your business. These 15+ free marketing tools for small businesses offer the best of the best, helping you save money and increase your profits.

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I'm an ambitious digital marketer, blogger, and active life Longtime Learner with an insatiable curiosity for new things.

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